What Are the Digital Marketing Strategies for Startups

Having a great-unique idea, team, and funds are not enough to grow your startup and make it stable and profitable. You need to get more customers, sales, and profits to grow it, which can be possible with Startup marketing!
Startup marketing is a completely different science. You need to choose and combine the right marketing channels and come up with an unbeatable strategy. Same old traditional marketing strategies don’t work well every time.

Social Media Marketing

• Social Media Marketing is one of the best ways to get exposure and customers for your startup. It is one of the best low-cost marketing techniques to use for your business.
• Social Media Marketing has the power to turn your startup into a profitable brand but you must know how to use it for your business.

There are many social media platforms but you need to choose the right platforms for your startup marketing.

Here are some popular platforms to use:

• Facebook – Facebook is the most popular social media platform with more than 2 billion users. You can use Facebook for almost any niche or to promote any type of product. It is the cheapest social media platform to promote your business. But the actual cost depends upon some factors such as targeted country, niche, ad type etc. But it costs me almost 4 INR to reach 1000 people and avg. CPC of 1.4 INR for our clients’ campaigns.
• Twitter – Twitter can also help you grow your startup. It is the best platform for B2B businesses but can also work for B2C businesses. However, it is more expensive than Facebook. But it allows you to run different types of ads for various objectives.
• Instagram – Instagram is the best platform if you have fashion, health, beauty, fitness, modelling, and photography related business. It can work for any other niche business too but Instagram can be the best choice for those niches.
• LinkedIn - LinkedIn is a platform for professionals. That’s why it is best for b2b businesses. If you have launched a b2b startup business then you should try LinkedIn.
• Snapchat - Snapchat is the best platform if you want to target youth or are working in fashion, beauty, or health related niche.

 

Social Media Marketing is one of the best ways to get exposure and customers for your startup. It is one of the best low-cost marketing techniques to use for your business.
Social Media Marketing has the power to turn your startup into a profitable brand but you must know how to use it for your business.
There are many social media platforms but you need to choose the right platforms for your startup marketing. Here are some popular platforms to use:

Facebook – Facebook is the most popular social media platform with more than 2 billion users. You can use Facebook for almost any niche or to promote any type of product. It is the cheapest social media platform to promote your business. But the actual cost depends upon some factors such as targeted country, niche, ad type etc. But it costs me almost 4 INR to reach 1000 people and avg. CPC of 1.4 INR for our clients’ campaigns.

Twitter – Twitter can also help you grow your startup. It is the best platform for B2B businesses but can also work for B2C businesses. However, it is more expensive than Facebook. But it allows you to run different types of ads for various objectives.
Instagram – Instagram is the best platform if you have fashion, health, beauty, fitness, modelling, and photography related business. It can work for any other niche business too but Instagram can be the best choice for those niches.

LinkedIn: LinkedIn is a platform for professionals. That’s why it is best for b2b businesses. If you have launched a b2b startup business then you should try LinkedIn.

Snapchat: Snapchat is the best platform if you want to target youth or are working in fashion, beauty, or health related niche.

Complete your social profiles and pages with complete info, logos and images.
Publish useful content regularly and engage your audience with polls, Q&A, etc.
Join your niche related groups to reach more people organically.
Choose the right audience to target
Offer free eBooks, trials, reports, demos, etc. to collect their emails and build email list.
Be responsive and reply to every message and comment.
Use pixels to retarget interested people and convert them into your customers.
 

Email Marketing

Many startups are not focusing on email marketing. But email marketing is one of the few marketing techniques which you can start before the launch of your actual product or company.
Here are some email marketing ideas for your startup:
If you have not launched your startup (or product) yet then you can use coming soon or launching soon template on your site and collect emails of interested users to notify them when you launch.
Offer beta testing for your products or tools and build your email list.
Offer free trial, demo, reports, pdfs, or ebooks to build your email list.
 

Search Engine Marketing

SEM (Search Engine Marketing) is one of the best digital marketing strategies to get instant results for your startup. You can advertise on search engines for your startup and can get more exposure and sales. Major benefits of using Search Engine Marketing:
You can get instant results.
You can easily reach to your target audience.
High ROI; if someone clicks on your ad only then you will have to pay.
You can start with small budget too like $10/day and can stop anytime.
You will have complete data and insights to improve your SEM campaigns and other marketing strategies.
 

Search Engine Optimization

SEO (Search Engine Optimization) is one of the most cost-effective channels that deliver higher ROI than other marketing methods.
Every startup should focus on SEO. It is the process of getting organic traffic from search engines without any added cost. So with SEO, you can continually acquire new customers for your startup, without any cost. You can start a blog, optimise your services pages, homepage, and landing pages to get organic traffic from search engines.

Influencer Marketing

Influencer Marketing is one of the trendiest marketing techniques these days. It is a highly effective and inexpensive technique to grow your startup.
Benefits of using Influencer Marketing:
You can get huge exposure for your startup.
Helps you gain trust and customers for your startup.
Low-cost marketing strategy.
Easy to use.
 

Content Marketing

Content Marketing is a highly effective strategy to grow your startup. According to a recent report by the Content Marketing Institute, 90% of organizations are actively using Content Marketing for their businesses. Content marketing generates three times more leads than paid search, according to some researches. It a cheaper and effective strategy for your business.
It is also helpful for SMO and SEO. 
 

Viral Marketing

If you want to generate massive traffic, sales, and create online buzz for your startup then nothing is better than viral marketing. You can get overnight success with viral marketing if you are able to create content that can go viral. You need to create content (articles, explainer videos etc.) from a unique angle and should have a strong marketing plan to promote it.