
- Social Media Marketing is one of the best ways to get exposure and customers for your startup. It is one of the best low-cost marketing techniques to use for your business.
- Social Media Marketing has the power to turn your startup into a profitable brand but you must know how to use it for your business.
There are many social media platforms but you need to choose the right platforms for your startup marketing.
Here are some popular platforms to use:
- Facebook – Facebook is the most popular social media platform with more than 2 billion users. You can use Facebook for almost any niche or to promote any type of product. It is the cheapest social media platform to promote your business. But the actual cost depends upon some factors such as targeted country, niche, ad type etc. But it costs me almost 4 INR to reach 1000 people and avg. CPC of 1.4 INR for our clients’ campaigns.
- Twitter – Twitter can also help you grow your startup. It is the best platform for B2B businesses but can also work for B2C businesses. However, it is more expensive than Facebook. But it allows you to run different types of ads for various objectives.
- Instagram – Instagram is the best platform if you have fashion, health, beauty, fitness, modelling, and photography related business. It can work for any other niche business too but Instagram can be the best choice for those niches.
- LinkedIn - LinkedIn is a platform for professionals. That’s why it is best for b2b businesses. If you have launched a b2b startup business then you should try LinkedIn.
- Snapchat - Snapchat is the best platform if you want to target youth or are working in fashion, beauty, or health related niche.
Social Media Marketing is one of the best ways to get exposure and customers for your startup. It is one of the best low-cost marketing techniques to use for your business.
Social Media Marketing has the power to turn your startup into a profitable brand but you must know how to use it for your business.
There are many social media platforms but you need to choose the right platforms for your startup marketing. Here are some popular platforms to use:
Facebook – Facebook is the most popular social media platform with more than 2 billion users. You can use Facebook for almost any niche or to promote any type of product. It is the cheapest social media platform to promote your business. But the actual cost depends upon some factors such as targeted country, niche, ad type etc. But it costs me almost 4 INR to reach 1000 people and avg. CPC of 1.4 INR for our clients’ campaigns.
Twitter – Twitter can also help you grow your startup. It is the best platform for B2B businesses but can also work for B2C businesses. However, it is more expensive than Facebook. But it allows you to run different types of ads for various objectives.
Instagram – Instagram is the best platform if you have fashion, health, beauty, fitness, modelling, and photography related business. It can work for any other niche business too but Instagram can be the best choice for those niches.
LinkedIn: LinkedIn is a platform for professionals. That’s why it is best for b2b businesses. If you have launched a b2b startup business then you should try LinkedIn.
Snapchat: Snapchat is the best platform if you want to target youth or are working in fashion, beauty, or health related niche.
Complete your social profiles and pages with complete info, logos and images.
Publish useful content regularly and engage your audience with polls, Q&A, etc.
Join your niche related groups to reach more people organically.
Choose the right audience to target
Offer free eBooks, trials, reports, demos, etc. to collect their emails and build email list.
Be responsive and reply to every message and comment.
Use pixels to retarget interested people and convert them into your customers.
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