Influencer Marketing

Coming to Influencer Marketing (IM):

Are you there on Instagram? Facebook? Or have subscribed to your favorite online personality’s channel on Youtube. If yes, then understanding this shouldn’t be difficult for you.

There are loads of Celebs talking about Fashion, Cosmetics, Perfumes, and Accessories on social media platforms. There are fitness icons sharing their fitness regime, their diet plan & routine, the supplement brands they prefer, etc.

Do you feel what’s happening here?

Suppose,

I am a fitness enthusiast. I am following my favorite fitness celeb, for e.g. ‘A’ on Instagram, liked his page on Facebook & even subscribed his YouTube channel. So my workout routines & dietary routines are going to be greatly influenced by A’s routines, & so is the thousands of other of his follower’s routines.

Now, when a fitness brand wants to promote its product, they will simply collaborate with ‘A’ as he is the key to thousands of prospective customers for the brand.

The brand will pay ‘A’ to promote their product, leveraging on the presence & influence ‘A’ has, to push their product.

 IM is a paid form of marketing. Basically, brands approach well known or highly influential personalities to promote their product over the digital medium. IM can overlap WOMM in terms of reach, but when it comes to legitimacy & authenticity, WOMM is far more reliable than IM.