Email Marketing

Many startups are not focusing on email marketing. But email marketing is one of the few marketing techniques which you can start before the launch of your actual product or company.
Here are some email marketing ideas for your startup:
If you have not launched your startup (or product) yet then you can use coming soon or launching soon template on your site and collect emails of interested users to notify them when you launch.
Offer beta testing for your products or tools and build your email list.
Offer free trial, demo, reports, pdfs, or ebooks to build your email list.