Personalized Advertising

New research shows that people are 80 percent more likely to buy something when a brand makes the experience personal. As we move into 2020, personalization is the name of the game. Technology allows marketers to tap into not only the generalized preferences of buyers but also more specifically into the needs of the individual. Have you ever pulled up an app and been greeted by name and offered some new items you might like? This is the type of personalized advertising trending on into the next year.