Parallax scrolling

While digital experiences have no doubt improved many aspects of our daily lives, it has had one negative impact: People are lazy. So lazy, in fact, that clicking a button is often too far out of the realm of possibility.

This uneven-like scrolling effect has combated consumers' general laziness while remaining engaging and visually appealing. With a simple swipe (a la Tinder), users have easily consumed your information as they make their way down the page.

The popularity of parallax scrolling has also introduced more deep-scrolling and single-page website designs, and renders what information is "above the fold" a little less necessary, since it is easier to see what's below, too. Ultimately, that makes prioritizing content easier for you to manage and increases your user's likelihood of seeing everything anyways.