Product Return and Refund Policies

According to ComScore, more than 60% of online shoppers say that they look at a retailer’s return policy before making a purchase. And, 2 in 5 customers said they abandoned shopping carts because of delivery dates. That’s not all.  ComScore also found that about half of online shoppers weren’t willing to wait more than 5 days for delivery.

Solution: Never hide or try to trick customers about your return policy. Be transparent and make sure customers can easily find details about the return process. Make sure the policy is easily accessible on your website, and include FAQs to make things easier for your customer to understand. And finally, avoid words that are difficult to understand.