Manual CPC Bidding

Manual CPC Bidding gives you more control over your bidding strategy. But, more control means more time spent monitoring costs and adjusting on your own. If you aren’t well versed in Google Ads yet, this strategy isn’t your best bet. Manual CPC is where you set bids for different ad groups or placements on your own. If specific campaigns are more profitable than others, you can quickly adjust budgets to add money or remove them from other campaigns.