White Space

White space (also referred to as negative space) is simply the empty space on a page. Think of it as the breathing room around page elements.  Using white space to separate the different sections on your pages helps improve readability and makes it easier for users to digest important information.  Wealthsimple, an investment app, uses whitespace to break up each section of its site allowing users to focus on one section at a time. It then uses clever animations to direct user eyes down the page.