
Content marketing is very competitive. Almost every brand has a blog, YouTube channel and is active on social media. In comparison, podcasts are relatively underdeveloped, but their listener base is growing rapidly.
During the COVID-19 pandemic, the number of podcast listeners worldwide increased by 42%. Research also shows that podcast listeners are devoted to their favorite podcast.
According to the 2019 Edison Research Report on Podcast Consumers, 52% of monthly listeners listen to full episodes. It's easy to listen to podcasts while doing other things, but 70% of listeners say they at least occasionally listen to podcasts without doing anything.
This is your chance to stand out from the competition, create simple and meaningful content, find real value in your products, and connect with a niche audience that is likely to be loyal to your brand.
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