You have started a fresh blog website, got great content, your website is well optimized for search engines...GREAT!!
But, how are you planning to reach to the audience, & make your quality content available to the right audience? DigiReload has broken down the trick through which you can gain maximum organic traffic to your blog following these simple steps:
The most important part of any SEO campaign is accurate keyword research. It is important to let google understand how you want your content to be indexed. For this, experts always advise using the keywords that have high search volume but tweak it in a way that it becomes unique to rank specifically for your content. Make sure you utilize long-tail keywords & align the meta tags of your content around the same keywords.
Next, make sure your content covers all the meta tags & keywords included by you. You can use tools such as Google Keyword Planner or any other premium tools such as Ahref or BuzzSumo for keyword research. Competitor analysis in the industry of your specialization is crucial, don't ignore it.
Google has laid down some parameters when it comes to writing your meta title & meta description. While the meta title cannot exceed 50 to 60 characters & not more than 571 pixels and less than 200 pixels, the meta description length can range from 120 to 160 characters and 430 to 923 in pixels.
Your title & description must be unique & be relevant to the content submitted by you & must align with the keywords provided in the content. A unique meta tag gets quick audience attention & it makes them click the content, go-through it & share it with their peers. This in-turn helps in getting the page indexed faster in Google.
Guest posting means writing blogs on someone else's website or blog. Blogger is always in search of a good content & if you are able to provide them with your valuable content, thy are going to welcome you with open arms. Bloggers make up a large percentage of conversations happening on the Internet, especially on social media sites like Facebook and Twitter. They can be tremendously influential. Which makes them good friends to have.
For starters, you can google a lot of communities & forums which are related to your blog niche & start giving inputs. Be an active participant & share valuable tips & tricks, your personal experiences with a certain tool or share your thoughts on topics such as how to??
Quora is a powerful tool for community interaction. You can also use Reddit & many other free sites to connect with different communities & forums.The idea is to create backlinks for your blog website.
There is a lot of content that gets updated on the internet. How do you differentiate between yours & your competitors? The answer is you must know what the difference is. For that competitor analysis is very important. The process involves extensive research by compiling a list of competitors in your niche. Looking at the websites and specific webpages that are linking to them & then finding opportunities where you can get similar links.
You can use tools such as Ubersuggest, Ahref & many others to do your research & know about the sites, your competitors are getting links from.
Include Topic Clusters
A topic cluster is a collection of semantically relevant content that individually cover smaller themes within an overarching topic.
For example, let's assume, your main blog topic talks about the Workout routine. Include links that relate to other articles that have a workout routine in common, such as:
- 11 of the Best Ab Workouts for Men
- Body-Shredding Spring Workouts
- Building Muscle with a 5x5 Workout
- 27 Fat-Burning Workouts for Women
This will enhance the relevance & give the audience a chance to look at the other articles which they might be interested in, this will also help Google in ranking your content because of the relevancy your website possesses. That's why you must always interlink your articles.
Use Social Media
Social media networks like LinkedIn, Twitter, Instagram, and Facebook, etc are a boon if you are starting a fresh blog website or running an existing one. There's a pool of users who are your potential audience. Post your blog links & promote the story using engaging images, videos, infographics. All of these activities help to get your name and website address out on the internet.
Create content based on ideas & terms which are trending currently. This way it becomes easy for your content to rank in Google & on other social media platforms too. Blogging is perhaps the most effective way to increase your organic site traffic. It lets you go into more depth than your website allows and creates a large catalog of helpful, persona-optimized content centered on your market niche.