Keyword Research
The most important part of any SEO campaign is accurate keyword research. It is important to let google understand how you want your content to be indexed. For this, experts always advise using the keywords that have high search volume but tweak it in a way that it becomes unique to rank specifically for your content. Make sure you utilize long-tail keywords & align the meta tags of your content around the same keywords.
Next, make sure your content covers all the meta tags & keywords included by you. You can use tools such as Google Keyword Planner or any other premium tools such as Ahref or BuzzSumo for keyword research. Competitor analysis in the industry of your specialization is crucial, don't ignore it.
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