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What Is Video SEO?
Video SEO is an SEO strategy which involves improving the ranking or visibility of a video in video search engines or search engines in general, allowing it to show up, preferably, on the first page of results. The video seo strategy involves creating video metadata that is relevant to what people are searching for as well as building video content that generates traffic for a specific website.
Let's look at how to optimize video for increasing traffic on your web page through Video SEO:
Provide Video Support Software On Your Website
First of all you must be clear about, if you want to drive traffic to your YouTube channel for creating brand awareness or simply promoting your product or service. If that's the case, you can undoubtedly use YouTube & gain subscribers through proper YouTube SEO.
What we are discussing here is, how to use video to generate web traffic to your website & rank higher in search engines. For this you will need to implement a programming functionality on your website & use an inbuilt video support software that will play the video on the web page itself.
Create Quality Video With Engaging Content
Research content which are popular with the netizens. Use SEO tools to analyze the trending topics & curate content which is helpful & valuable to the audience. Some popular video content types are- Product review videos / Product unboxing videos, How To or DIY videos, Comedy or Prank videos, Fashion or Tech Vlogs & Educational videos or Tutorials.
Research content that appeals the most to the audience & create a high quality video with creative editing.
Dont Forget To Insert Video Transcript
This is an important aspect. The text that pairs with your video is known as a video transcript. Using video transcripts makes your videos more accessible to a larger audience since the transcripts make it easy for the audience, unfamiliar with the video language, to understand the video.
Create Appealing Thumbnail Image
Has it ever happened with you while surfing videos, you intentionally click on video which is irrelevant to you, but the video thumbnail image got you curious? Probably Yes! & that's the trick behind creating thumbnail images. The video thumbnail is what the searcher will see when your video is indexed, therefore it plays a significant role in whether people click. Pay attention while creating images & make sure it is compelling, relevant, and all around beautiful.
Optimize Your Video For Search Engines
Make sure the SEO components on your website are proper with right keyword, description, title, H1 H2 tags, Alt image etc. The reason is, for the video to show up in search, it is crucial that your web page is optimized properly, otherwise the crawlers won't even bother visiting your page even though your video is optimized for search. So it is advised that you spend time crafting an engaging video title and description. Do keyword research to ensure you’re targeting keywords that people are actually searching for.
Promote Your Video
Finally, your video is ready with great content, an engaging thumbnail & all SEO optimization. Now its time to upload it to your website. A general thumb rule is to not rely on SEO alone for generating web traffic. You must make use of other platforms such as Facebook, Twitter & even Instagram. You can use a teaser strategy here - just give the audience a preview & let them follow the provided link for full content.
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