Understanding Instagram algorithm helps you in many ways. You can make the most of Instagram if you can crack how you can reach more people at a given point in time.You can also increase your likes and follows when you post or interact when most users are online. In this blog we will understand Instagram Algorithm 2021 and How does Insta work:
While scrolling on Instagram, you must have noticed that you see similar kinds of posts you have liked or interacted with. This is called the Interest feature.
Based on the accounts you follow and posts you’ve liked the Instagram algorithm thinks you will “like” a certain type of post and thus it promotes it in your feed. Instagram Algorithm records your behaviors and based on the combination, your Instagram feed is compiled.
Basically, what you see in your Instagram feed is a combination of all of your Instagram behaviors. Plus, the accounts you interact with the most, the people you are tagged in photos with, also send positive signals to the Instagram algorithm.
The next parameter that Instagram uses to show the content is Relationship. Almost every time, Instagram prioritizes posts from your friends, family, and accounts that you care about.
The post that you see on your feed, to even friend suggestions you get in your feed, are referred to you by Instagram following what people close to you have liked.
According to Thomas Dimson, a software engineer at Instagram shared how Instagram could theoretically figure out who you care about the most, based on how you use the app:
- People whose content you like (possibly including stories and live videos)
- People you direct message
- People you search for
- People you know in real life
Instagram calculates this relationship based on the common interest level and serves you their content and monitors how you engage with it.
Instagram focuses a lot on the time of the post and wants to show you the most recent post. The algorithm pays attention to how much engagement your Instagram post gets while displaying how long ago the photo was posted.
The trick here is to find your personalized best time to post on Instagram, which will help you to hack the algorithm to increase your reach and get more likes and followers.
One more tip is to post at a time when your followers are online and most active, this increases the chances of you getting more likes.
How often do you open the Instagram app also determines what will be displayed in your feed? A frequent Instagram user will have a more chronological-looking Instagram feed because Instagram tries to show you the best posts since your last visit.
On the other hand, if you check the Instagram app less often, your feed will be sorted according to Instagram.
The more people you follow on Instagram, the more options Instagram will have to serve your feed. You won't see the posts from every account that you follow, but it helps the Instagram algorithm to understand what you would like to see based on your follow.
The more time you spend on Instagram, it digs deeper into its catalog and tracks the content type you spend more time on, like, or share. If you spend enough time on Instagram, you can even run out of new content to see. If this happens, the algorithm will serve you suggested content from new accounts — based on your previous interactions.