What Is A Landing Page?
A landing page is a web page which is specifically created with an intention to drive conversion. It is a form an advertising campaign where brands target audiences through emails, ads, social media platforms. The objective of landing page campaign is to provoke the audience to respond positively to the promoted the call-to-action, once they arrive at your dedicated web page, so as to drive visits to your landing page and achieve business goals.
Essentials of high converting Landing Page:
The overall objective of a landing page is that, it should connect well with the receiver. If you are a marketing agency looking to create a landing page campaign for your own brand, you must offer something, the targeted businesses can't survive without i.e, Clients!
Continuing the same example your landing page campaign must include - a powerful headline followed with an equally effective sub heading, appealing pictures, clear lucid content, an assurance and a super persuasive Call-to-action.
Let us understand how to create landing page campaigns using these 5 free landing page creation tools
Google Sites
A basic yet powerful free landing page creation tool by the search engine giant itself. Its totally free, supports few themes with basic look, a drag and drop functionality for easy editing. The editor lets you choose theme and customize the landing page with cool color combinations. Not only this, but you can integrate other Google products into your design, such as Google Form to make your web page more interactive.
Lead Pages
Another free landing page creation tool is Lead Pages. If you are looking for analytics integrated free landing page creation tool, Leadpages is worth consideration. It comes with predesigned themes which can be further customized as per your needs to create an attractive landing page campaign. You also get access to other features such as email marketing, and campaign scheduling. It is also integrated with A/B Testing feature to estimate how your landing page campaign would perform in action.
Unbounce
Unbounce is different than other landing page creation tools mentioned in the list. Unbounce is more of a professional-service provider's landing page campaign creator. If majority of your business is driven offline, if you are a dentist, plumber, or lawyer, Unbounce is a great landing page creation tool, for you. Rest is the same - it comes with approx 100 landing page templates which are industry specific. There is a lot of customization available. You also get A/B testing feature to test your landing page campaign.
Instapage
Got lot of products to promote? Or multiple brands to promote? Instapage is the solution, you need. Instapage gives you the flexibility to create multiple landing page campaign for multiple promotion. The customization is vast, to an extent that you can create and save your personalized buttons for current and future use. The editing is real-time with A/B testing. Instapage offers you 4 ways to publish your landing page campaign directly to WordPess, Drupal, or a custom domain, for more streamlined publishing experience.
Landingi
Landingi is shares few similarities to the other dedicated landing page builders mentioned in the article. You get lot of customization options coupled with tons of integration options. Yes, you also have access to analytics and A/B testing tools, to measure your landing page campaign performance.