What Are the Essential Functionalities That a Website Needs

These are 7 essential functionalities every website must have in order to be successful. Are these implemented on your web design?

Over 48% of web users claim that design is the most crucial factor in deciding how credible and trustworthy a website is. Bearing this statistic in mind, having a compelling design has never been more important for company growth. An appealing design can be the generator of more traffic, higher return on investment, more closed deals and increased profit. Everyone can create a website, but not all of the businesses can design a site that attracts leads and converts them. For the best design that will bring brands the desired result, businesses should count on the help of the best web design companies.

The top seven functionalities of websites include:

Better Web Accessibility

Being present online allows the audience and clients to access the services businesses offer more easily and quickly. They are not limited to visiting them in person whenever they want to order something or have questions related to their products.

Improved Customer Service

Unlike their physical stores or companies, websites are open 24/7. That means their audience and clients can browse their services and contact them at any time from anywhere with just a few taps on their phone. This contributes to better customer service and more satisfied and returning clients.

Emphasis On The Local Audience

Up to 85% of web users search for local businesses on search engines. Having a website will allow the audience to find the services and/or products the brands offer. In addition, businesses will also be able to reach the local audience as well and promote themselves easily.

Stronger Competition

Having a website helps businesses compete with other local companies that offer products and services in the same niche and which have established a strong local presence.

Reaching A Global Market

With a website, brands can reach a global market as well. Offering their products and/or services to an audience around the world will give them the opportunity to generate more leads, increase their website traffic and make more sales.

Increased Credibility

In this digital era, people always search for services online. Businesses that have websites and that are easily found by their audience on search engines are more credible and trustworthy, unlike companies that are not present online.

Reviews & Testimonials

When brands include reviews and testimonials from their loyal clients on their website, they will act as free marketing and promotion. Goog words attract even more clients since they make companies more reliable and trustworthy.    
Partnering with a web design company and getting a well-designed website is no longer an option but a must in the competitive market that businesses serve.
DesignRush, a B2B marketplace connecting brands with agencies, determined the best web development companies that build compelling websites that can capture new consumers, generate more high-quality leads and increase traffic.