
Like SEO, meta description in ASO plays a crucial role in letting the search engine or the app store know what your app is about and its main features. The app description is not only relevant for the users, but also for the app stores’ ranking algorithm. It’s especially important for Google Play. The description is one of the main areas where Google finds the keywords to rank your app for. While writing a description for your app, try to incorporate your keywords in sentences naturally so that your description relevant to both the readers and the app store algorithm.
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