Word Of Mouth Marketing

Let us try to understand the basics about WOMM:

Example:

You are a movie enthusiast & your group of friends relies on your intel & reviews, to decide whether to watch a particular movie or not. Now, you saw a latest movie, you loved it, & you encouraged your friends to watch the movie, they went for the movie. Now they will spread the word about the movie to their peer groups, family, etc. That’s how the WOMM cycle functions.

WOMM is the most authentic & raw form of marketing.

You don’t have to be a celebrity or a pro athlete. You don’t get any money for promoting.

You are just an ordinary person spreading your own experiences relating to a brand. If you like a particular brand, it’s natural that you would preach it to your friends & family. That is WOMM psychology.