Use Persuasive Language

It is important to remember to use power words in your call to actions to make it more persuasive. Decorate your CTA's with words such as:

• Exclusive
• Savings
• Ultimate
• Sneak peek
• Unbelievable
• Free

Using words like these triggers an emotional response in your readers – you shouldn’t overuse them, but sprinkling them through your copy can have huge effects.​