Understand Twitter Algorithm

Before you start working on your hashtags, it is important that you get acquainted with the twitter algorithm. It is better to use fresh hashtags. Typically, the shelf life of a tweet is 6 second, so it is important to make sure that your hashtag is able to create that killer first impression in 6 seconds or less. Also, you’d do well to tweet your hashtag between 12 p.m. to 6 a.m. to get maximum eyeballs on your branded hashtag, and it takes approximately 500 tweets within the first hour to make your hashtag trend. Needless to say, the hashtag you use should not be offensive. So, do proper research before deciding on any hashtag.