
Even though some advertising trends change, expect to continue to see large format printing such as billboards, ads on the sides of buildings and big banners at trade shows. These will likely always remain popular because they grab attention. While they are less targeted than online options or direct mail, they also make up for that in the sheer number of users that see them. Expect images to become more realistic and big. Trends such as full-page width backgrounds you’ve seen on websites repeat on billboards.
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