Similar audiences

Similar audiences Google Ads is an audience targeting type which takes the guesswork out of your search for new audiences, by automatically finding new customers similar to your existing customers.

Google Ads uses machine learning to update similar audience lists in real time to compare new users to your remarketing lists.

Using similar audiences targeting allows you to show ads to people who share characteristics with people on your existing remarketing and Customer Match lists.

To avoid overlap, your original list is automatically excluded from your similar audiences list.