SEO for image search

Search engine marketing is moving from the word domain to the image and video domain, thanks to Google Lens, Google's innovative image recognition algorithm for artificial intelligence.

Google's reverse image search was just the beginning. Users can now import images into Google in a variety of contexts.

They can take a picture of a plant and enter the image as a search to find out if the plant is toxic. Alternatively, you can upload an Instagram image of your friend to geographically show a fun "fear of getting lost" snapshot of the exact location. Image search represents another flow of traffic for digital marketers to hack and include a customer's brand.