Remarketing
Remarketing is an audience targeting type in Google Ads and is created on the Google Display Network or Bing paid search network.
It involves using technology like marketing tags and tracking pixels to create remarketing Google Ads which deliver highly personalized ads to people who have already visited your website or post-click landing page but have not converted yet.
You can also re-target people who have already engaged with your company’s products and services in the past using websites, mobile apps, or videos.
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