Create tutorials and guides

Creating content that aims to help people solve problems is a powerful weapon that software companies can certainly jump on. “How to” tutorials and best practice guides are a must if your solution is complex or tackles a unique problem. Companies look to invest in new software products because they want a means to step ahead of the competition. The more you try to position your brand as the answer to their concerns, the more signups you’ll see. Not only is helpful content great for exposure and awareness, but it’s also a great way to collect the email addresses of leads.