KEEP CONTENT SIMPLE AND EASY TO DIGEST

Research from Buzzsumo found that longer content between 3,000-10,000 words – otherwise known as ‘pillar’ content – got far more shares. The key to writing good quality viral content is to make sure it is easy to read and digest, however, this doesn’t always mean writing short ‘cluster’ content. You can utilise tools like Buzz Sumo Content Analysis tool to estimate the length of the content preferred by your readers. Use images, videos & links to keep your audience engaged.