The ideal website loading time as recommended by Google is not more than 3 seconds. If a website takes longer than that, there are chances the visitor will abandon the website, which will increase bounce rate of your website, which is not a good news for your website SEO. One of the ways to increase Alexa ranking organically is to focus on reducing your website load time and overall speed. You can do lot of tweaks in your website to make it load faster - compress images, minify CSS and JS files, invest in a fast server with high storage capacity, remove unwanted files.
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