Ratings and reviews
Reviews drive business in any sector. The more positive reviews a product, service, app, game, website...garners...the more the number of users it fetches. As per a report, approximately 80% of mobile users read at least one review before downloading an app.
This stat itself is enough for you to consider for a successful ASO. So it is crucial to give rating functionality, plus having more positive, genuine reviews to make your app highly downloadable
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