Get the right app icon by A/B testing

Designing an app logo is not a one-shot thing mostly. It's a process that requires redesigning a bunch of times, if not a lot of time, always. Because the design team and the creative team, might not agree upon the logo.

But this does not weaken the fact that your app icon is what catches a lot of attention and can be one of the main reasons people click on a search result, that's why it's a crucial part of overall mobile app development.

The solution to finding the one icon that works for both, your app and potential users is A/B Testing - to create more icon variations and find out which one got the most clicks.