Exploit multiple social channels

Choosing the right social platforms is vital. Here are the world’s largest social networks and what each is good for:    LinkedIn-
LinkedIn is highly relevant if your software is primed for the B2B space. Users on LinkedIn are looking for business solutions. A 2017 report by LinkedIn suggested that 80% of B2B marketing leads from social media come through the LinkedIn network.
Facebook and Twitter-
These platforms are great for engaging with your target audience and promoting your content. They both offer powerful paid remarketing systems that allow you to grow a following quickly.
YouTube-
Youtube has become the second-largest search engine after Google so it’s the best place to post video tutorials for your software, webinars, and entertainment content. Video demos and pre-roll ad campaign will give people an insight into your solution while also actively driving traffic to your website.