The growth of online content has given consumers more power. They are no longer a passive party when it comes to learning about products. They’re not waiting for you to tell you how great your products are. Instead, they’re going out and doing their own research.Customer experience or CX is already the hottest buzzword in marketing circles, but it’s more than just a passing trend.
What exactly makes a great CX? Efficiency, convenience, knowledgeable and friendly service, and easy payment options are what people value most in their customer experience. So its crucial these days to integrate UX in your traditional marketing strategies
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