
As an e-commerce marketer, you can’t ignore your prospects’ wishlists because they have a high potential to convert. The name itself suggests that your visitors wish to buy those items. And if they abandon their lists without completing the purchase, they must be missing something—like a gentle nudge or an incentive. One way to reactivate forgotten list items is to send wishlist reminder emails. You need to display wishlist items with a clear and simple design and add a powerful CTA to help your visitors re-consider the purchase.
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