Posts available for purchase on social media
One of the big digital marketing stories of 2020, a Sprout Social survey found that 46% of Instagram users bought one or more products listed in sponsored IG posts.
Social media platforms are expected to explode as an e-commerce sales channel, with easier integration to enable users to complete their purchases without leaving the application.
Can businesses sell exclusively on social media portals? It hasn't been seen yet ... but someone will surely try!
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