Collaborate with Influencers

Influencers can be very effective for hashtag marketing. Connecting, engaging, and collaborating with the right influencers with substantial followings on social media can not only help you increase the reach of your tweet, but will also help add you loads of value.  In case, you have not connected with influencers yet, then it’s time that you start doing it now by sharing their tweets so that you can increase your brand recall value. Recently, India’s leading insurance aggregator, Policybazaar was looking for ways to maximize the reach of its hashtag, #NiveshKarBefikar, which is a hashtag campaign focused on spreading awareness about Unit Linked Insurance Plans amongst investors. The social media team at Policybazaar reached out to some of the most popular influencers related to investment and insurance domain to maximize the reach of their hashtag. As a result of company’s collaboration with influencers, “#NiveshKarBefikar”, trended on Twitter for an entire day. Policybazaar twitter page not only witnessed an upsurge in the number of followers, but also the visibility of the brand was increased manifolds.