What is Augmented Reality

What is Augmented Reality
The term Augmented means to make greater or larger or more intense. Hence Augmented Reality (AR) is a greater version of the real physical world, made more detailed and intense using technology. AR combines the real elements with digital technology to give the users an artificial experience that does not exist in reality.

This is done with the use of digital visual elements, sound, or other sensory stimuli delivered via technology. This technology has been widely used for marketing as well nowadays.
Some popular examples of Augmented Reality are-

• IKEA Mobile App
• Nintendo’s Pokémon Go App
• Google Pixel’s Star Wars Stickers
• L’Oréal Makeup App
• Adidas virtual sneakers
• City Painter by Snapchat