Beacon technology

In technical terms, Beacons are wireless transmitters that make use of Bluetooth technology to send signals. Let's understand this technology in details with this simple example -Think of yourself as a mobile app reseller who builds beacon integrated mobile apps for retailers. Once you have delivered the app to the client, they will install beacons in their stores that connect with a user’s smartphone via Bluetooth if the app is on their device. Now, whenever a user passes by a beacon, they are instantly notified about a sale or new product launch or special offerings in the store they have passed by or, are already inside. This technology is useful in tracking buyer behavior in stores which can boost the business of the store. Launched in the year 2013, today it is estimated that the beacon technology will hit a market value of $56.6 billion by 2026. Beacon technology is used in industries from retail to healthcare and hospitality & add advanced functionality to nearly any mobile app.