Be Direct and Personal

Be straight & put the message in front of the customer by making it all about the customers only. Include words such as "You" "Yours" "My" to directly address your users through CTA's.

The idea is to ignite a sense of belonging in the minds of the readers that whatever you are offering is theirs or its for them. Interacting in third person tone is not advisable because this prevents your users from connecting with your call to action.

Use terms such as:

• Unlock your discount
• Claim My Discount