Predictive Analytics

Customer data is the backbone of any business, brands know this & they are heavily investing in Machine Learning, AI, Data Mining & other technologies to analyze customer behavior & their needs. Companies are able to make predictions of the future events by analyzing current data with the help of data mining, ML & AI, statistics, and modeling - this is known as Predictive Analysis. Companies like Apple, Google, Facebook & Netflix has already enhanced the customer journey across the UI/UX by integrating AI to use predictive analytics & have been successfully able to gauge customer preferences & present most relevant content to the customer. In 2020, predictive analytics will be implemented on a more mainstream level, for a wide range of mobile apps. The primary purpose will be to enhance the UI/UX with an app.