Nothing comes easily without giving something. This rule is largely applicable in online marketing too. Just visualize a scenario where a customer visits your website & is faced with a pop-up asking for his email. The question is, why would he fill in the detail? And the answer must be something in return that interests him, for eg - An E-Book!
I believe the majority of us know what E-Books are & we have downloaded, read & learned a great deal from eBooks at some point in our lives.
For those who don’t know what EBooks are..it is a book publication made available in digital form, consisting of text, images, or both, readable on the flat-panel display of computers or other electronic devices.
Let us now talk about, WHY you must create an EBook & HOW?
EBooks are a creative way to attract leads and opt-ins through beautifully formatted, informative content. They actually serve many purposes when it comes to content marketing. They’re one of the best ways to convert visitors into leads and subscribers.
Help You Maximize Leads: If you create an ebook that peaks their interests, they’ll be happy to subscribe, giving you the chance to nurture them as a lead.
By providing free content, you give users an opportunity to opt into your content simply by handing over their email address.
Drastically Increase Subscribers: The issue of email spam has made users wary about subscribing to email lists. But ebooks make subscribing a no-brainer, as users are getting high-value content in exchange for their email address right away.
If you tweak your email header pitch with "A Guide To Grow Your Business 10X!! Get Your Free Copy Now"....trust me...the readers won’t hesitate to add you to their email list.
Adds More Value To Your Social Media Promotions: You are investing time & money in your social media campaigns & fortunately you witness a positive impact. But adding an Ebook to your campaign will work as a "Secret Ingredient" to your social media content. Using analytics you can then ask them to subscribe to you to their email list & be updated with the latest product launches.
How to create an Ebook-
Outline & Research Your Ebook / Choose Your Topic:
Choose a topic that interests you & your audience. It could belong to any category there's no confinement to selecting topics, but it should fall in line with your business offering. Think about What do they want to know? What do they need help with? Is there anything they need more information about? Next is to Research & Plan, Research and outlining are your best friends when it comes to ebook content creation.
Without a plan, you may end up investing loads of time and energy into creating an ebook, just to realize that you have to start over from scratch later.
Design Your Ebook:
Starting right from the front cover..then through the pages...till the back of the ebook - make sure its not only graphically appealing but compliments the topic you are offering to your audience. Include graphs & data, tips & hacks to add value to your content. Make sure it is not only graphically pleasing but also tells about the topic its based on.
Write Your Ebook Content:
Most downloadable ebooks are less than 25 pages. They can go to 100+ pages, but you don’t want to overwhelm the reader with information and fluff. Keep it concise.
Brand Your Ebook:
Add a logo to the cover and to the back of your ebook. Include your brand name, contact information, and social media links. Use your brand fonts and colors. Include an author's image and bio. Include CTAs that direct readers to your website and social media profiles. Your ebook has the potential to be shared far and wide, so it’s important that it is branded effectively so your brand can get the most visibility possible.
Promote Your Ebook:
Use Email Marketing & Influencer Marketing to promote your Ebook. Share it on eligible platforms to increase the view. If you have an email list already, you can segment your list based on interest and send your ebook out to the right audience. Additionally, search Facebook, LinkedIn, and Instagram for influencers in your niche who might be interested in your ebook. If they love it, they are likely to share it with their existing (large) audience.