When it comes to online streaming marketing, online video streaming is the popular platform. But recently, marketers are making use of Podcasts to tap newer segments of the target audience. Here are 5 reasons why podcast is must for brands as their popularity is definitely on the rise.
Inexpensive to Produce
It is expensive to produce high quality, well-crafted, professional content. However, when it comes to podcasts, it is much cheaper to produce than other formats, especially video.
You don't need to hire a professional videographer or editor to create a podcast. All you need for good sound quality is a simple headset with microphone.
Podcast editors like Alitu and Audacity are very easy to use, and there are tons of tutorials on YouTube to get you started. If you are a good writer, you can write your own podcast script. It directs your thoughts into your own voice, making it more authentic.
Stand out from Competition
Content marketing is very competitive. Almost every brand has a blog, YouTube channel and is active on social media. In comparison, podcasts are relatively underdeveloped, but their listener base is growing rapidly.
During the COVID-19 pandemic, the number of podcast listeners worldwide increased by 42%. Research also shows that podcast listeners are devoted to their favorite podcast.
According to the 2019 Edison Research Report on Podcast Consumers, 52% of monthly listeners listen to full episodes. It's easy to listen to podcasts while doing other things, but 70% of listeners say they at least occasionally listen to podcasts without doing anything.
This is your chance to stand out from the competition, create simple and meaningful content, find real value in your products, and connect with a niche audience that is likely to be loyal to your brand.
Authority
Podcasts can cover many topics that are directly relevant to your business, such as Trends, Product Reviews, Tutorials, or other general topics of interest. For example, a cycling company might offer a podcast about fitness or travel, while a travel agency might offer a podcast about nature or photography. Business owners can also use their personal brand to attract more customers to their company.
Sharing your passion for podcast learning, expert tips and engaging experiences will certainly help attract other users.
By identifying topics of interest to different segments of your target market, you can reach new audiences and build brand relationships with them.
Collaborating with other brands on podcasts and inviting co-hosts and interviewers are also great opportunities for cross-promotion and diverse consumers. You just need to make sure everyone is actively sharing and promoting your podcast on the platform.
Better Engagement
Unlike videos or articles that require your eyes and mind to be focused on a single screen, podcasts can be used for other purposes anytime, anywhere. You can listen to it while driving, doing homework, exercising, or right before bed. But ease of use isn't the only way to improve podcast engagement.
This is an opportunity to interact more personally with your audience. Your voice can add personality to your content, but your spoken voice can make your topic more relevant.
This is not like reading your email, it is actually talking to you. In fact, consider incorporating real conversation into your podcast to stimulate public participation.
To do this, record live chats and questions and answers, read comments and reviews together, and greet those who agree. All of this creates healthy interactions that don't happen with other types of content
Networking with New Audiences
Podcasts can cover many topics that are directly relevant to your business, such as B. Trends, Product Reviews, Tutorials, or other general topics of interest.
For example, a cycling company might offer a podcast about fitness or travel, while a travel agency might offer a podcast about nature or photography. Business owners can also use their personal brand to attract more customers to their company. Let's say you're an avid surfer at a sports equipment store.
Sharing your passion for podcast learning, expert tips and engaging experiences will certainly help attract other users. By identifying topics of interest to different segments of your target market, you can reach new audiences and build brand relationships with them.
Collaborating with other brands on podcasts and inviting co-hosts and interviewers are also great opportunities for cross-promotion and diverse consumers. You just need to make sure everyone is actively sharing and promoting your podcast on the platform.