Twitter could be launchpad for viral content or if you want to showcase your brand to digital platform which is active 24X7. However the fame comes at a cost, which is knowledge about what to do to get yourself trending. Here are 5 steps you can follow to trend on Twitter:
Choose a Relevant Hashtag
The first and foremost thing you should do in a bid to make your hashtag go viral is to choose a relevant hashtag, one that can capture the attention of your targeted twitter users almost instantly. Use easy-to-remember and simple keywords as your hashtag so that it can easily convey your objective to the users and more people can connect to it. Also, don’t forget to provide a clear and short description of the hashtag to entice your targeted twitter users to retweet and like it. Always make sure of adding hashtags related to your industry, products or services.
Less is More
Don’t use more than 20 characters in your hashtags. If you choose longer hashtags, then your users will be left with less space to include their message and your username when replying to or retweeting your tweets. Moreover, using more than two keywords in your hashtag can confuse your target audience. So, make sure your hashtags are short, relevant to your business, industry and brand.
Understand Twitter Algorithm
Before you start working on your hashtags, it is important that you get acquainted with the twitter algorithm. It is better to use fresh hashtags. Typically, the shelf life of a tweet is 6 second, so it is important to make sure that your hashtag is able to create that killer first impression in 6 seconds or less. Also, you’d do well to tweet your hashtag between 12 p.m. to 6 a.m. to get maximum eyeballs on your branded hashtag, and it takes approximately 500 tweets within the first hour to make your hashtag trend. Needless to say, the hashtag you use should not be offensive. So, do proper research before deciding on any hashtag.
Share & Promote Your Hashtags
Twitter does not trend all the hashtags. Your hashtag should create a good amount of impression on Twitter. So, it is advisable that you start to share your hashtags at least a month prior to when you want it to trend. Share tweets including the hashtags. This is the best time when you can make the max of your following on Twitter. Post your hashtag included tweets at least a few times daily and share and ask your users and followers to retweet. This will not only increase the reach of your tweet, but will also help you promote your brand and create a customer base from where traffic, leads and sales can be derived. Moreover, you can create a blog about your hashtag and add information about in your tweets along with the hashtag to let more and more Twitter users know about it.
Collaborate with Influencers
Influencers can be very effective for hashtag marketing. Connecting, engaging, and collaborating with the right influencers with substantial followings on social media can not only help you increase the reach of your tweet, but will also help add you loads of value. In case, you have not connected with influencers yet, then it’s time that you start doing it now by sharing their tweets so that you can increase your brand recall value. Recently, India’s leading insurance aggregator, Policybazaar was looking for ways to maximize the reach of its hashtag, #NiveshKarBefikar, which is a hashtag campaign focused on spreading awareness about Unit Linked Insurance Plans amongst investors. The social media team at Policybazaar reached out to some of the most popular influencers related to investment and insurance domain to maximize the reach of their hashtag. As a result of company’s collaboration with influencers, “#NiveshKarBefikar”, trended on Twitter for an entire day. Policybazaar twitter page not only witnessed an upsurge in the number of followers, but also the visibility of the brand was increased manifolds.