• Is it mobile friendly? It needs to be! According to Blue Corona, up to 70 percent of web traffic happens on a mobile device and 69 percent of smartphone users say they are more likely to buy from companies with mobile sites that easily address their questions or concerns.

 

  • Is the copy compelling? As visitors browse your website, do your words grab their attention and keep them wanting more? According to Conversion XL, users spend about 5.59 seconds reading your website’s written content. In addition to making it easy to digest, if you capture their attention effectively, they’ll stay for longer than six seconds, too.

 

  • Is it optimized for search engines? You want to design your website for your target audience, but if users can’t find it, they can’t be wowed by it. By folding in SEO best practices, like frontend and backend SEO, meta descriptions and more, you’ll make it that much easier for potential customers to find your website.
     
  • Should you invest in a chatbot? This can be a helpful way to connect with your website’s visitors. As Three Girls Marketing & PR Specialist Anna Izenman explains in this post about how chatbots boost customer engagement, these digital tools improve customer service, streamline the shopping process, personalize communication, improve response rate and automate repetitive tasks.

How quickly does it load?

How quickly does it load?

How quickly does it load? Blue Corona reveals that nearly half (47 percent) of web users expect a page to load in 2 seconds or less, and 39 percent of users will stop engaging with a website if the images won’t load or take too long to load.

Is it visually attractive?

Is it visually attractive?

Is it visually attractive? Studies from Blue Corona show that a business has 10 seconds to leave an impression on a website visitor. Nearly half (48 percent) of visitors will determine how credible a company is based on the website’s designs and more than a third (38 percent) will stop engaging with a website if it’s unattractive.