XML Sitemaps are especially important if:
- You have pages on your site created dynamically (e.g. some e-commerce sites)
- Your site is not well-structured or well-linked (internal links)
- Your site has few external links or is new (a newly developed site just set “live”)
- Your site is large and/or has lots of archived content that may not be well-linked
Even though search engines can technically find your URLs without it, by including pages in an XML sitemap you’re indicating that you consider them to be quality landing pages.
While there is no guarantee that an XML sitemap will get your pages crawled, let alone indexed or ranked, submitting one certainly increases your chances.
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