Video landing page

Incorporating video into your website design is a no-brainer. I mean, 78 percent of internet users watch videos online every week. 
But, don't just embed any old YouTube video. Instead, take your website design to the next level by creating a video landing page.
You could target this video to a direct call to action on a particular web page, a la Salesforce. Or you could take a page out of Baesman's book and create an immersive video that auto-plays on your homepage.

Either of these approaches can provide information or drive home the brand's identity -- but both will improve UX and users' impression of your company as a whole.

Not sold? The proof is in the pudding. According to Vidyard and Demand Metric's The State of Video Marketing 2017 study -- which surveyed 159 B2B and B2C professionals and entrepreneurs -- it is predicted that 69 percent of website traffic will be video, while 70 percent of professional participants reported that video converts better than other forms of information and content.