User Experience based Web Design

The background of a website is one of the key elements in modern web design. We can increasingly see high resolution images, dominating the overall web experience. The actual content of a page is now secondary.  Photography and quality graphic design plays a much bigger role in web design than ever before.  Sometimes the navigation bar is completely removed, or placed on top of the page as an icon somewhere in the corner of the website. Just a few words are overlapping the picture. The trend is clear: you want the picture to dominate.  The two main types are called “Cinematic” and “Book Cover”. The “Cinematic” Trend has been inspired by the TV and Music industry, whilst the “Book Cover” uses the concept of a printed catalogue cover or as the name already reveals, a book cover.  But why large Photographs? Images can be important to create a memorable website. When you use a large photograph effectively, the photograph turns the website into a beautiful web experience. And science is supporting this trend. It is a known scientific fact that our brain processes image 60,000 times faster than it does while reading text content.  Create an ultimate user experience Pictures are a powerful tool to communicate with your audience. Given the fact that first impressions still count the most online, you will want to send your core message through a strong picture.  Communicate with your audience An E-commerce website will template their products and focus on them as their main image. An image of people using their products is a very successful way of gaining interest from your new user.  As an organization you might like to create awareness for the cause you are standing for. Using provocative images can send a strong message.Use your own images One downfall of this trend is to purchase existing pictures. Make sure you create your own images. After all you want to create an authentic experience.  What you need to pay attention to when using large Photography: Loading Time: Large, high resolution photographs will increase your page load time significantly.