Use Commanding Language

While writing a CTA, the first tip is to start with a commanding, active verb to create a motivating & inviting CTA. It's the best practice to use a provocative 3-4 word message which are aimed at making the audience click on your offer. Simply put, be clear about what you want the user to do, removing any doubt that they might have about what they should do next & exactly what they’re going to get out of it.By using active and specific language such as:

• Find out more
• Buy now
• Download for free
• Unlock your discount

you’re setting the user up to take action themselves – and increasing your chances of getting clicks.​