Upload Native Video

In case you’ve been stranded on a deserted island for the past year, allow me to remind you: video is vital. Like most other social platforms that want to keep you on their network for as long as possible, LinkedIn favors native video over links to external videos. Native video means uploading a video file directly to the platform as opposed to simply sharing the link to a video that is hosted somewhere else, such as YouTube. Here are a few great ways to include native video in your 2019 LinkedIn marketing strategy:

• Record a short video giving an overview of the content you’re sharing.
• Review a book or other piece of content and share your review.
• Share videos of client testimonials.
• Do an overview of a product or platform and share a few tips or tricks.
• Create a teaser or trailer to a longer video or episode of a series.