Unique Meta Description

The meta description must be unique for every content & every web page. Make sure you are not copying your competitors meta description. Each page of your website should have a unique meta description that accurately describes the page’s content. Writing meta descriptions is an art & you must create them patience & with some creativity so as to make it appealing to the readers. If you do not include a meta description then Google will fetch some part of your content as description which could reduce your website's CTR.