
Target ROAS is the bidding strategy where Google Ads will set your bids to maximize conversion value based on the return you want from your ad spend. This number is percentage-based. Let me give you a basic example: On your next Google Ads campaign, you want to generate $10 for every $2 spent. To do the math, you follow this formula: Sales ÷ ad spend x 100% = Target ROAS. Doing the math for my example above, here is what the Target ROAS would look like: $10 in sales from campaign ÷ $2 ad spend (clicks) x 100% = 500% target ROA
Related Article
Maximize Clicks
Digireload TeamMaximize Clicks is an automatic bidding strategy based on your maximum daily budget. Google Ads will attempt to drive the most clicks possible with...
What are Budgets & Bids?
Digireload TeamIn order to participate in the auction, advertisers need to decide how much they’re willing to spend on a given keyword. This is done using: ...
Application of AI in Banking
Digireload TeamBanking institutions have tonnes of data due to numerous bank holders accounts and their multiple investment portfolios, so database management cou...