Target ROAS
Target ROAS is the bidding strategy where Google Ads will set your bids to maximize conversion value based on the return you want from your ad spend. This number is percentage-based. Let me give you a basic example: On your next Google Ads campaign, you want to generate $10 for every $2 spent. To do the math, you follow this formula: Sales ÷ ad spend x 100% = Target ROAS. Doing the math for my example above, here is what the Target ROAS would look like: $10 in sales from campaign ÷ $2 ad spend (clicks) x 100% = 500% target ROA
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