Take Action

From here, you can act on your data. The preparatory steps ensure that your actions will focus on the areas of highest ROI.
There are several steps in the action plan to dominate SERPs in each category, including:

• Content Marketing
• Topic marketing
• Positioning as an typical expert/authority
• Personalization
• Retargeting
• Niche specialization (e.g. by Weather, Season or Trends)
• And when you take action on your priority areas, you’ll see results very fast.
• Focusing on high search volume keywords will naturally bring in more visitors as your rankings improve.
• Improving page titles and meta descriptions for keywords that you’re already ranking for will lead to a higher click-through rate. By your research and planning, you know these are keywords that serious prospects are already clicking on to buy — from your competitors. Direct that traffic to your store instead.
• Focusing on long-tail keywords will deliver prospects to sections of your site designed to maximize sales and profit, where a few simple tweaks and techniques will ensure that your pages outrank the weak competition on SERPs.
• I’m constantly surprised at how difficult most e-commerce web store owners and search marketing consultants make this process. With proper keyword research, analysis and targeting, you can enjoy traffic and revenue boosts, too.